Primark will open its Willowbrook Mall store at 11 a.m. July 16, bringing a nearly 30,000-square-foot fashion shop into the former Sears space at 2000 Willowbrook Mall in northwest Houston. The opening gives Harris County shoppers another large-format option for low-cost clothing and basics just as the mall heads into the back-to-school season.
The new store is Primark’s second in the Houston area, following its Katy Mills location, which opened Nov. 20, 2025. It is also the company’s seventh store in Texas, a pace that shows the Dublin-based retailer is building a real footprint across the state rather than testing a single market. Primark has already opened in El Paso, McAllen, Grapevine Mills, Katy Mills and The Parks Mall at Arlington, and it plans to open its first Indiana store at Castleton Square Mall in Indianapolis on July 23.
At Willowbrook, the scale of the investment is sizable. A Texas Department of Licensing and Regulation filing described a 43,640-square-foot interior fit-out with an estimated construction cost of $7.46 million, while local coverage said the retail space will cover about 30,000 square feet. That size puts Primark squarely in the category of stores that can influence where people spend time inside the mall, especially in a center that depends on steady foot traffic to support apparel, food and service tenants.
Primark describes its U.S. lineup as trend-led, affordable fashion and everyday essentials, and president Kevin Tulip said the company continues to see strong demand across Texas for affordable fashion without sacrificing quality or style. For shoppers in Champions, Cypress, Tomball, Spring, Klein and Jersey Village, the opening means another stop for lower-priced apparel without having to drive as far as Katy or the city center.
For Willowbrook Mall, the arrival matters beyond one storefront. Replacing a former Sears space with a national fast-fashion retailer can help change traffic patterns, especially if it draws families making one-stop trips for school clothes and basics. It also adds pressure on nearby merchants to compete on price and selection, a shift that could ripple through the northwest Harris County retail corridor if Primark’s customer traffic matches the company’s expansion plans.
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